Maintain Brand Clarity through Transition

Challenge:

Equuleus Designs, though a young company, had encountered some obstacles to growth -- including the move from partnership to sole owner. The business has new energy and its leadership possesses the vision and discipline to live into to its potential.

Solution:

A clear, poignant Brand Strategy, infused with emotion to inspire, and grounded in business practice to compete. Refining a logo to make it more ownable and unique.

• Brand Messaging

• Marketing Counsel

• Logo Refinement

Equuleus Logo before and after:

Results:

Structure, purpose, and brand assets with which to execute. The business now has a strategic touchstone that tethers its activity and design elements to further its presence and stature.

“Thanks a million for the great service. You’re simply the best!"

- Owner, Equuleus